As a regenerative farmer, social media may not appeal to you. You might consider it a sand trap or something that wastes your time.
When used wisely, many popular social networks can be useful tools. In 2020, we saw a sharp increase in digital marketing for agriculture.
Many farmers have embraced the wonders of the social media age and use them to great advantage. Keep reading to learn more about how your regenerative agriculture farm and social media can help each other.
- Communication -
One of the fantastic things about social media is that it makes it easy to communicate. Whether you need an answer to a query or you’re looking for a specific animal you need, you can find it on a social medium.
From group discussions to private messaging, marketing in agriculture is better, thanks to social media.
You can use well-designed pages and groups to:
- Keep customers informed about new products and developments.
- Conduct market surveys to help your brand better.
- Have discussions and learn how your community sees things.
These are only a few ways in which you can communicate on social media.
- Establishing Identity -
Having your farm on social media can help create your brand.
If you want people to recognise and love your products, start interacting on social media. The modern audience wants to feel like they’re on a personal basis with the people from whom they buy.
Here are a few ways to foster familiarity with your brand:
- Host giveaways and competitions.
- Show the process of growing regeneratively, from farm to table.
- Share your mission statement.
- Tell your origin story.
- Explain why you’re passionate about regenerative farming.
- Ask questions, and build relationships with faithful followers.
- Introduce faithful employees with whom people can connect.
Most followers of regenerative agriculture care about sustainability. Your best branding lies in sharing the realities of growing sustainably.
If you can get followers to connect your brand to sustainable practices, you’ll have a brand that lasts.
- Networking -
Social networks are an excellent place to get in touch with other professionals.
Whether you’re looking for a copywriter to write excellent sales copy or a graphic designer for your farm logo, you’ll find it online. You can get in touch with any professional in any industry at the click of a button.
You can also get to know others in your field. Progressive thinkers, farmers with skills you lack and experience you don’t have yet are accessible online. Many famous regenerative agriculture experts will happily answer your questions.
Other farmers with a similar experience level will also be happy to connect. Join a group, and gain valuable support while supporting others. With others by your side, you can reach heights of which you’ve never dreamed.
Perhaps you’re struggling to get your tomatoes to ripen, or your piglets won’t suckle. Someone else has had that problem and can offer invaluable advice. Occasionally, even your followers can contribute fresh, new insight.
- Collaboration -
It may be similar to networking, but collaboration has its uses. Agriculture advertising online often requires getting in touch with influencers.
Influencers are people who have turned themselves into a brand. If they recommend something or mention it, their followers listen. From YouTube channels to Instagram pages, many people welcome collaborations with new regenerative farming brands.
Some influencers, particularly content creators on YouTube, are happy to accept sponsorships. In return for monetary aid or your products at agreed-upon intervals, they’ll promote your products on their channels and pages.
The cost is typically low compared to paid advertising. When the cost is high, bear in mind that it’s more effective than traditional ads. One positive word from a well-placed influencer can bring in hundreds of new sales.
The wonderful thing about endorsements is that they’re usually free. These can be collaborations with other brands in your field, influencers, or customers that love your product.
Every endorsement helps improve your following and enlarge your product base. You can band together with other farmers to get more exposure.
Perhaps have something like a Weekly Wednesday, where each farmer in your group shares a brand each week. All of you will gain exposure, and your group will keep growing.
You can also encourage customers to endorse your products. Offer them an incentive to share and promote, and they will. Whether the reward is an entry into a contest or a discount coupon, everyone loves a good score.
Finally, contact influencers and offer them a product pack with things you sell. If they like the products, ask them to endorse you. If the influencer is popular enough, their endorsement can convert into many sales.
- Promotion -
Advertising in agriculture has turned largely towards social media. You can reach thousands of people within minutes with a single post.
With targeted ads, you can focus on a specific demographic to advertise your product.
Does your target audience like vegan foods? Consider an affiliate relationship with vegan websites.
Does your buyer persona focus on horse lovers? Set your ads to target people in equestrian groups.
You can write posts, blog, make videos, or do email marketing. The agriculture advertising possibilities for social media are endless; you just need to use them.
- Teaching -
Most regenerative farmers carry their cause close to their hearts. People who want to see sustainably produced food that doesn’t harm the earth usually wants to teach others.
Teaching is one of the best ways in which farming and social media intersect. You can use any one of a dozen social media platforms to teach people.
Whether you decide to produce blog posts or engaging posts, your content can inform the masses. Agricultural advertising is popular, but many farmers on social media use it to impart knowledge.
What is regenerative agriculture? Many people don’t know, and you have the opportunity to inform them.
The knowledge that’s second nature to you may be an epiphany to others. Many people don’t realise the price that regenerative farmers pay to embrace reform and produce sustainably.
If we teach what we know to someone who doesn’t, the world will be better informed.
- Sharing Media -
Sharing, perhaps more than all the other categories together, has the power to change lives. Social media for a farmer is powerful.
By sharing images, videos, and other media, you give people an insight into your life. Industrialisation and commerce have drawn many individuals away from the simplicity and beauty of country life.
Farming has challenges, but they differ immensely from a life spent chasing paychecks in an office.
The simple freedom and beauty of farm life, combined with producing food that doesn’t harm the earth, is something that many unknowingly desire.
Share your passion and life with your followers, and you may be the one to prompt the next generation of farmers
Social Media Doesn't Have to Be a Waste of
Time If You Use it as a Tool
This article has demonstrated only a few of the ways in which social media can be useful. Regenerative farming and social media can work together if you use it the right way.
To recap, you can use social networks to:
- Communicate with your tribe.
- Share media.
- Teach people.
- Connect with other professionals.
- Establish your brand.
- Promote your business.
- Collaborate with others.
Try these things for yourself, and you’ll discover many more uses. Stop letting social media intimidate you, and start using it to boost your business today.