In recent years, there has been a major shift in farming and agricultural practices. With research and studies, it has been established that natural and organic farming methods are more beneficial than the ones which include chemicals or other harmful elements. Nowadays, organic produce and products are easily available everywhere. This means that the competition within the organic farm industry is also getting tougher by the day. If you want to succeed in this market, you will have to engage the consumers from the first look.
This is not an easy task. As an organic farm brand, you can be faced with several challenges on your way to make it big in the market. There are so many new businesses coming through during this time that you really have to stand out in order to get the attention of the audience. While, in the end, it will all depend on the quality of your product or produce, however, the way you market it is also quite important.
Basically, no matter how good your brand is, you need to market or promote it well to catch the eye of your customer. Otherwise, nothing will make a difference. Be it having a unique organic farm logo, packaging, or advertisement designs, you have to put yourself out there effectively. Here are a few strategies that might be able to help you get there.
1. Build a Strong Online Presence
As an organic farm brand, you will be able to reach out to a large consumer base online. If you have a strong presence on the internet, then you will have an advantage over your competitors. With attractive imagery, graphic design, and easy navigation, you can highlight your brand online and instantly appeal to your customers as well. Think of it this way. There are so many businesses that are trying to make people buy their products through their web pages and social media, what would make someone choose you?
Other than your brand values and identity, the techniques that you adopt to connect with the customer. So find where your audience is and reach out to them actively through online forums and your web page.
2. Collaborate With a Grocery Store or Chain
Now, this might seem like a big step but can be highly useful for promoting your organic farm brand. There may be a few small grocery stores or chains around and convincing one or two to stock your produce or product could be a good idea. It will give you a much-needed boost, both in terms of marketing and making your brand accessible. Most people do like to try new things which is what will work in your favor. If you are able to catch the eye of the customer with your unique logo design or features on the product, then it’s a huge step forward.
It could lead to positive word-of-mouth and more people becoming familiar with your brand in the future.
3. Get Support from an Influencer
Once you have created a solid presence online, influencer marketing or promotion will help you become well-known and recognized. Basically, those personalities with a huge following on social media networks can highlight certain brands to their audience and lead to an increase in sales. You may not be on board with getting influencers to promote your brand but it really is something that you should look into. Find someone whose presence and values can represent your products in the best way possible.
Then, team up with them through a giveaway or contest so that people become interested in what you have to offer. This way, you will be able to capture the attention of the customers and convince them to shift to your brand as well.
4. Partner Up With a Local Restaurant
Basically, a local restaurant could feature your organic products and then promote this partnership. This could help people realize the benefits they can get with your brand and become familiar with something new. With the promotion from a restaurant, the business will be able to establish itself as reliable and healthy too. Some places also stack various items for purchase so you can also try availing that option. If your product or produce is visible on a shelf in a restaurant, there is a higher chance of customers picking it up.
5. Engage with the Community
A number of people tend to get their ingredients and produce from pop-up stalls at a farmers’ market or small shops. This is actually an important part of community engagement that could get you, customers, from your locality or outside as well. It is always better for organic farm brands to connect with people directly and build friendly relationships. Consider this for a moment. Customers want to trust the brands that they source their ingredients or food from. They have to make sure that it’s created and sourced organically and there won’t be any problems with their health after consumption.
When you engage with the community members directly, you can help create a positive brand image and encourage people to try out your products. This is why having an eye-catching and attractive stall at your local farmers market or regularly signing up at community events can be a useful promotional strategy.
As an organic farm brand, the way you promote yourself is crucial to your position in the market for both short and long term. If from the beginning, you struggle with getting people to notice you, the future might not be bright for your business. This is a situation that you have to avoid at all costs. Make use of the marketing and promotional strategies given here effectively so that you can attract loyal customers who use your products regularly. Other than that, find new ways to keep them interested too!
Photo by Ella Olsson from Pexels