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Bruce Symons, former CEO of the Organic Dairy Farmers Co-operative, talks about their approach in the Co-operative to their farmers:
- Connected – building relationships to the land, between farmers and consumers, communities, employees and business partners
- Remarkable – producing remarkable products, keep testing and tasting
- Professional – to strive for excellence and consistency to supply quality products
He also discusses their products and who they supply, shares their marketing activities to support their farmers, they encourage farmers to go outside and connect to the consumers.
The pricing they offer is very significant compare to conventional. The co-operative management want to keep the family-like approach to their farmers and board, sharing ideas on their farming system and helping each other when there is a problem.
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Reference: ABC Landline