It’s all about a healthy ecosystem, because if we can improve the diversity, the health of our soils, diversity of the biology, the diversity of the plants above ground, then we’re going to provide the nutrient needs for our livestock. We don’t give- Our livestock receive zero vaccinations, zero pour-ons, zero de-wormers, anthelmintics, anything, and they’re extremely healthy. Do we occasionally have to treat one? Rarely, but once in a while we do, but it’s very, very, very seldom, and we’re running a lot of livestock. It’s a non-issue.Healthy soil makes healthy plants, healthy animals, healthy people. That’s what it’s about.
Have you looked at organic?
Why would I want to? I’m selling my products for higher than organic prices. To me, could we be certified organic? No, not on the cropping system. We occasionally use a herbicide. I could be on the livestock system because we don’t … That would be easy to be. I have a real problem, and I’m not in any way bashing organics, but why should I have to pay somebody to come certify what I already know? To me, marketing is trust between me and my customers. We direct-market, we have over a thousand customers now in six cities that we market to, and we have an open-door policy on our ranch. Anybody can come and tour our ranch at any time so we have nothing to hide. I have yet to lose a sale because we’re not certified organic. Anybody that comes and takes a look at our operation, they’re gonna buy. Plain and simple. I’ll never say never, but there’s just nothing in it for me. I can’t see a reason why I’d be certified organic.
It was an unexpected answer to my question but nevertheless a valid one for Gabe who has established his market for his produce. Would you agree that becoming a certified grower helps sales? I know if we don’t know the grower we are always looking for the approval from a recognised certification body.for 3 main reasons: supporting the farmer. supporting a healthy environment and helping ensure our food is chemically and GM free. For us it is the future for regenerative farming