The major sponsor was Puralia, an interesting group of companies (over 400) who have joined together to form a not for profit association. This rapidly growing group has a vision to develop a range of value added premium products and services to be marketed globally under the brand name Puralia.
What Can Farmers Do To Win?
Organic certification is one way around that, but there’s a lot of farmers who are not really interested in becoming organically certified, but they still want to produce using biological methods. Fair trade certification.