Sam is a father, entrepreneur, and passionate environmentalist. He create technology to help people better manage their soil. Sam is a founder of FarmLab. FarmLab was started in 2016 with the aim of digitizing the earth’s soil. Since then, we’ve created a platform to help agronomists, consultants and farmers better map, sample and analyse soil using the latest in soil science and digital soil mapping techniques, developed in conjunction with the University of Sydney as part of the Soiltech Project. We also formed partnerships with researchers and government institutions to enable us to provide world class analysis when it comes to soil and plant types.