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Introduction to Community-Based Social Marketing
March 7, 2016 - March 10, 2016
For over two decades Dr. McKenzie-Mohr, an environmental psychologist, has been working to incorporate scientific knowledge on behaviour change into the design and delivery of community programs. He is the founder of community-based social marketing and the author of three books on the topic. One of these books, “Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing,” has been recommended by Time Magazine and become requisite reading for those who deliver programs to promote sustainable behaviour. He has delivered workshops internationally for over 60,000 program managers. In addition, he has served as an advisor on a broad array of Australian programs, including water and energy efficiency efforts, sustainable transportation initiatives, marine and terrestrial conservation, healthy lifestyles, and waste reduction, among others.